Nielsen Entertainment and BigChampagne Online Media Measurement today announced an agreement to link airplay information with peer-to-peer download statistics. The strategic partnership will link Nielsen’s BDSRadio.com spin reports that cover digital, terrestrial and satellite radio outlets to BigChampagne’s P2P charts, which monitor “Top Swaps.” This will provide the record industry with a mult-tiered assesment of how the public consumes music.
“[This] is the beginning of a broader new landscape we plan to map, detailing the interrelationship between technology and consumption,” says Nielsen President/CEO Andrew Wing. “This relationship provides both our companies’ subscribers with greater insight into marketing and monitoring their product.”
“Partnering with Nielsen [is] one great step towards validating that online interest is the leading and most immediate measure of market response to radio and music television programming,” adds Eric Garland, CEO of BigChampagne.
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