Mark Cuban and Todd Wagner’s 2929 Entertainment company and director Steven Soderbergh will use p2p as a distribution vehicle in their new joint venture.
They plan to make digital movies for simultaneous release on tv, in cinemas and on DVD. But the files will also be available online, Cuban has told p2pnet
“We’ll deliver most likely from sites like Movielink and CinemaNow, and we’ll charge a price that’s more expensive on release date and then come down in price in what would be normal release windows,” he says.
“We’re delivery agnostic.”
2929’s documentary Enron: The Smartest Guys in the Room was released on HDNet and in cinemas at the same time and Cuban says a movie made under the venture with Soderbergh will be available from Day One “however people want to get it”.
But, he told p2pnet, “You’ll pay a premium for getting it early at home and not at the theater. We also will share some of the premium with theaters.
“If consumers wait the two or three months after release, the price will come down to traditional DVD and download pricing.”
Cuban says the partners will use Travis Kalanick’s Red Swoosh.
Kalanick is co-founder of the now-defunct p2p network Scour.net and ceo of redswoosh.com.
“User signs up for movie trailer, entering his email address, and clicking OKAY,” says Kalanick on the site.
“User goes about his tasks, and then receives an email (SUBJECT: Your Spiderman trailer has arrived) when movie trailer video clip has been downloaded to his machine in an invisible cache. He clicks on the link in the email and gets a DVD-quality movie trailer without a hitch.”
Will Cuban, Wagner and Soderbergh movies be locked up with DRM?
They haven’t yet decided, says Cuban, who recently agreed to finance the EFF (Electronic Frontier Foundation) action in the Grokster v MGM case.
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