Frustrated at what they see as Jobs’ intransigence on song pricing and other issues, some record executives are now turning their hopes toward other partners, particularly mobile phone carriers eager to get into the business of selling music. They see this new focus as a way to broaden the digital music business, and lessen Apple’s dominance over their market in the process.
“I know personally for a fact that various members of the movie industry are really getting interested in how to use the Internet–even BitTorrent–as a…method for distributing content,” said Cerf, who is chairman of the Internet Corporation for Assigned Names and Numbers, or ICANN. “I’ve spoken with several movie producers in the last month.”
Cerf was adamant, however, that the entertainment industry still does not understand the online environment.
“They are only just now starting to come to honest grips with the possibilities of using the Internet,” he said.
He was particularly enthusiastic about pointing out what he said is a flawed perception about how movies can be delivered via the Internet.
“People think of video and they think of real time, watching it” as it’s downloading, he said. “But most video doesn’t have to be watched in real time. With TiVo and those other things, it doesn’t have to be watched in real time.
Read the story @ Cnet News
Related Posts
- Steve Jobs: “Thoughts on Music”
- Steve Jobs on Video Players
- Steve Jobs calls music industry greedy!
- Hollywood interested in BitTorrent
- Your 99c belong to the RIAA – Steve Jobs
Loading ...
