A small California software maker has developed a program designed to bring at least part of Apple Computer’s iTunes experience to the new Sony PlayStation Portable.
The software, the latest in Information Appliance Associates’ series of PocketMac tools to link handheld devices with PCs and Apple computers, allows consumers to sync music from iTunes playlists directly onto the PSP’s memory cards. The software also syncs the devices with Apple’s iPhoto and address book and contacts databases.
The capability is unlikely to threaten Apple’s iPod. The PSP is heavier, offers only rudimentary music-browsing capabilities, and Sony’s Memory Stick storage doesn’t rival the bigger iPods for capacity. But it could give dedicated gamers an extra jukebox and photo wallet in their pocket.
“What Mac owner would want a PSP?” Information Appliance Associates asks on its Web site. “Our answer is, all of them.”
The software, despite being made by a third party, underscores Sony’s ambitions to turn the PSP into a broadly used multimedia device, in part rivaling the iPod and the new Windows-based Portable Media Centers.
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