Ipsos-Insight, a global marketing research firm published a paper outlining findings in a recent study about video/movie downloading. Ipsos reports that 100 million Americans are aware of internet movie downloading and show signs of the early mp3 download movement. This topic “movie downloading on the rise” has been the talk of the town for the past year or so in p2p, reflecting the movie industries fears that users worldwide will tap into the global p2p source for movies and TV episodes. So if you think about it, 100 million Americans equals the US voting population and 1/3 of the total US citizenship, that is, the legal ones. 
New York, NY – As we head into Oscar season and the celebrity elite head for Hollywood, new findings from global marketing research firm Ipsos-Insight reveals that a significant proportion of Americans are now aware of Internet-based movie distribution methods, with early-adopting males, those under 35 years of age and affluent households being most attuned to this looming distribution channel—the same groups who form the core market for current movie ticket sales and movie rentals.
Americans Expand Awareness Of Digital Consumption To Motion Picture Downloads
New findings from MOTION, a new biannual shared-cost research program by Ipsos-Insight that tracks shifting traditional and digital movie viewing behavior among Americans ages 12 and older, reveal that in late 2004, nearly one-half (47%) of Americans aged 12 and older were aware of the ability to downloaded a full-length motion picture off of the Internet. This translates into roughly 100 million people within the current U.S. population.
Related Posts
- Americans continue to embrace digital music
- Downloaders Expanding To Motion Pictures And Music Videos
- STUDY: 25% of the US online population has downloaded a movie illegally
- Report: Paid Music Services Gaining on Pirates
- Illegal Movie Downloads Are Growing, Hollywood Says
Loading ...
