U.S.-based Motorola unveiled a range of new handsets on Monday that will be built around its popular RAZR model, and showed a long-awaited music phone with Apple’s iTunes music player software.
The popular RAZR ultra-thin flip phone which was launched last year will be joined by three more high-tech models, dubbed the RAZR black, the SLVR and the PEBL.
The black RAZR, nicknamed BLZR, will be available for the Oscars (news – web sites) this spring. The SLVR, a model without a flip, will be thin like the RAZR with Motorola hoping to bring excitement back to monoblock phones, which have lost ground to clamshell designs.
Bigger rival Nokia (news – web sites) has this year started moving a large part of its portfolio to clamshells after it lost market share in 2004 due to its focus on monoblock models.
The SLVR will come out in the third quarter, which is when Motorola will also introduce a round mobile phone dubbed the PEBL. Under Jim Wicks, who was elevated to chief designer last year, Motorola will develop two families of phones, one square and one round.
“We finally discovered the right direction,” Amer Husaini, vice president for Motorola’s mobile devices group in Europe, Middle East, Africa and South Asia, said at 3GSM in Cannes, the world’s biggest mobile trade show.
Under new Chief Executive Ed Zander, Motorola has turned around its handset operations last year. It gained global market share to 15.3 percent from 14.5 percent, and more than tripled operating profits after introducing popular new models of which it could make sufficient quantities — breaking with a tradition of problems with logistics and manufacturing.
Read the complete story @ Yahoo News
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