Movie studios must offer a broader range of films over the internet to prevent illegal downloading spreading into the mainstream, analysts have warned.
Forrester acknowledged in a newly published report that movie downloading is “still in its infancy”. But of the five per cent of the online population who have downloaded a movie, more than one in three has downloaded three or more movies in the past three months.
“The profile of movie downloaders is similar to that of the early music downloaders, so it’s time to ring the alarm bells,” the analyst firm stated.
Read the complete story @ test bed blog
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