Apple and Pepsi have teamed up to offer a new iTunes promotion, the second in as many years for the companies. The promotion, offering a one-in-three chance of winning, runs from January 31, 2005 to April 30, 2005 and will include free iTunes songs and a sweepstakes for approximately 1,700 iPod minis.
The new promotion will double the amount of iTunes songs offered by the companies to 200 million. Each redeemed song will automatically get you one entry for the special iPod mini (silver-colored case with the Pepsi logo). One Apple iPod mini will be awarded for each hour in the previous day for a total of 24 winners selected in each daily drawing.
Game pieces will be printed underneath bottle caps on specially-marked “iTunes” 20 oz. and 1 liter bottles of Pepsi, Diet Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist and under the rim of specially-marked 32 oz. and 44 oz. fountain cups available at participating locations.
Apple and Pepsi’s first iTunes promotion fell well short of expectations giving away 5 million of a possible 100 million songs. Pepsi distributors were slow to get the specially-capped bottles onto store shelves in many locations around the country and weeks went by before many Pepsi drinkers saw the caps.
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