SARATOGA SPRINGS, N.Y. (AP) — Record labels typically view peer-to-peer networks like pirate ships — plundering their profits through illegal song swaps.
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They have sued the networks. They have sued file-sharers. Now this ironic twist: Record companies are hopping aboard a new generation of paid peer-to-peer networks.
With the scramble to profit from “P2P,” a small upstate New York company called Wurld Media staked a claim this month by announcing deals with three of the four major record companies for its soon-to-debut network, Peer Impact.
The privately held company, housed in a refurbished beer warehouse in the middle of a tourist city’s downtown, plans to debut, by February, an intelligent P2P network with a half-million songs. Ultimately, Wurld wants to make Peer Impact the download choice for the exploding universe of digital media — from movies to video games.
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The Associated Press: http://www.ap.org
