The BSA–a trade group supported by Microsoft, Adobe Systems and other major software makers to enforce software licenses and copyrights–revealed the new mascot Tuesday as part of a national campaign to scare kids out of using peer-to-peer networks.
The “Play It Safe in Cyber Space” campaign will culminate with a four-page comic book, distributed in conjunction with tot journal the Weekly Reader, meant to impress kids with the idea that it’s not OK to freely swap software, games, music and other copyrighted content.
The comic will feature the droopy-drawers ferret, who for now is referred to as the “Copyright Crusader.” Kids are urged to help select his final name by submitting votes next month through the BSA’s Web site.
Related
- BillBoard.com: Poll on ‘Anti-Piracy’ Campaign
- Altnet Collecting ‘File Fingerprints’ In Anti-Piracy Database
- MPAA releases anti-piracy app
- Ferreting Out Software Piracy
- Majority of Youth Understand ‘Copyright,’ But Many Continue to Download Illegally
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