Dell wants your old iPod and is willing to pay to get it.
The Round Rock, Texas, PC maker on Wednesday unveiled an offer that grants music player customers a $100 rebate on a 15GB Digital Jukebox when they send it an Apple Computer iPod music player to be recycled.
The rebate, available only on the 15GB Dell Digital Jukebox, is designed to woo would-be repeat iPod buyers and also to raise the profile of the Dell DJ versus the iPod. Apple’s iPod, now in its third year, is the leading portable music player.
“We want to help drive further awareness of the products we have available and…the plusses we have to offer,” said Dell spokesman Jess Blackburn. Thus the iPod offer “is a way to call out what separates us from the understood leader in this particular market.”
An Apple representative declined to comment on the Dell promotion.
Dell claims that lower price and longer-lasting batteries are two things that distinguish the Digital Jukebox from the iPod.
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