Hollywood studios on Tuesday said they plan to “significantly” increase monitoring of online film trading, as part of a broader antipiracy campaign aimed at quashing Net movie piracy.
Following the lead of the big record labels’ trade association, the Motion Picture Association of America (MPAA) said it will also step up antipiracy education efforts, including working closely with colleges to create student “codes of conduct” and taking out newspaper and magazine advertisements.
The group said it isn’t ready to file lawsuits against individual movie-swappers, as has the Recording Industry Association of America, but that step may not be far off.
“We hope this ramped-up information (and) educational campaign will cause those who are taking films without permission to stop their illegal activity,” MPAA Chief Executive Officer Jack Valenti said in a statement. “But we will keep all of our options open, including legal action.”
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