Napster UK, Ltd., a subsidiary of Roxio, Inc. (Nasdaq: ROXI – News), has announced a major broadband marketing partnership with ntl Incorporated, the UK’s largest provider of broadband services. Under the terms of the agreement, ntl will bundle the Napster (R) subscription service with its Broadband Plus package — giving its 1 million-plus broadband customers access to the world’s largest online music catalogue. ntl customers can also access the world’s biggest brand in online music via a web link from www.ntlworld.com. Both offers, which are available from July, include a special introductory 30-day free trial of the Napster subscription service and start with a pre-awareness email campaign. Napster has now sold in excess of 10 million downloads across its US, UK and Canadian services.
Launched in the UK on May 20, Napster offers access to over three quarters of a million tracks and a huge range of value-added community features at a cost to subscribers of 9.95 pounds a month. Alongside the subscription service, Napster Light offers music fans an a la carte download store. Broadband Plus from ntl costs 3.99 pounds a month excluding the Napster service, or 9.95 pounds per month with Napster.
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