Apple Computer CEO Steve Jobs, in a conference call today marking the one-year anniversary of the iTunes Music Store, reiterated his past comments about the prospects for portable video players, such as the Portable Media Center devices set to debut later this year around a new type of Microsoft software. In short, he thinks they’re a bad idea, and he says Apple doesn’t plan to add video capabilities to the iPod.
His comment on the issue came in response to Detroit Free Press reporter Mike Wendland, who asked what’s next for the iPod. Video? A color screen? Might we see an iPhone multi-purpose device?
“You know, our next big step is we want it to make toast,” Jobs answered. “I want to brown my bagels when I’m listing to my music. And we’re toying with refrigeration, too.”
Wendland, now laughing, tried to get Jobs to be serious: “But where is it going? Are you going to stay strictly in music or will there be other features?”
Responded Jobs: “You know one of the things that I say around Apple, I paraphrase Bill Clinton when he was running long ago, when he said, ‘It’s the economy stupid.’ I say, ‘It’s the music, stupid.’ We have to stay focused on the fact that people are buying these devices to listen to music. … People love listening to music as a background activity when they’re exercising, when they’re commuting and when they’re just hanging out. Music is a wonderful thing because A, it’s music, and B, because it can be listened to as a background activity. And a lot of these other things that people are talking about building in, such as video and things like that are foreground activities. You can’t drive a car when you’re watching a movie. You know? It’s really hard. So we really are very focused on music because that’s where we think the revolution is here.”
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