Wal-Mart opens online song shop but doesn’t want money

Wal-Mart, the world’s biggest shopping chain, has announced it will finally be taking its song shop online.

The supermarket behemoth has been testing its download service for several months and eventually launched the internet service on Tuesday. While another addition to the already crowded music download market – which has seen big names like Virgin, Coke and Microsoft take the plunge – won’t be setting the music industry alight, Wal-Mart’s song shop strategy may raise a few eyebrows as it doesn’t want to make any money from it.

It’s selling its songs a lower cost than most rivals – 88 cents, compared to iTunes and others’ 99 cent offerings – with a catalogue of tunes that currently stands at around a third of a million but making profits from pop isn’t its goal.

More: http://www.silicon.com/networks/webwatch/0,39024667,39119537,00.htm

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