Online music retailer, MusicRebellion.com announced today that the company will begin the second phase of its dynamic price initiative. At 10:00 a.m. on Wednesday the 28th, 300 popular tracks will be base priced at 5 cents. All remaining tracks on the site will have a base price of 30 cents. Each download will be priced dynamically, as they were during the first phase, with MusicRebellion.com’s exclusive pricing system provided by its parent company, Digonex Technologies, Inc.
Mike Yadon, a MusicRebellion customer who downloaded 319 songs during the first phase of the dynamic price initiative said, “I thought the site was excellent, easy to use and I found nearly every track I searched for.” The success of the promotion led to a several thousand percent increase in traffic and the collection of invaluable market data.
“Phase I of our dynamic pricing initiative proved that consumers are eager to embrace a new pricing model for online purchases,” said Jeremy Eglen, VP of Licensing and Operations of Digonex Technologies, Inc. “Phase II will demonstrate the power and flexibility of the Digonex consumer demand driven pricing system.”
The first phase of the dynamic price initiative ran for approximately 36 hours. A larger budget has been allocated for the second phase which will run for at least 24 hours.
MusicRebellion is an online media retailer that offers both independent and major label artists. The music offered is available on a pay-per-download model with over 99% being burnable and transportable.
Digonex Technologies focuses on development of automated and optimized pricing platforms for e-commerce, allowing client companies to manage and track inventory, increase customer retention, and maximize revenue.
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