From The New York Post: Less than a month after Pepsi announced a blockbuster deal to give away 100 million downloads from Apple’s iTunes music service to its customers, McDonald’s is close to a announcing a much bigger deal, The Post has learned.
In a dramatic move that gives a thumbs up to the music industry’s efforts at creating legal alternatives to file sharing, McDonald’s plans to give away up to 1 billion songs in a marketing campaign, according to sources familiar with the matter.
Read the full article.
Like it or not, it seems iTunes, Napster and their clones are here to stay in one form or another. This marks the largest publicity for an online music service, and perhaps a trend to come?
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