The campaign launched in May by the Recording Industry Ass. of America (RIAA) to target individual music sharers appears to be scaring punters away from file-sharing services, the latest figures from market watcher NPD appear to show.
NPD tracks consumer file-sharing activity. It calculated that 14.5 million US households downloaded music files in April. In May the figure fell to 12.7 million, and dropped to 10.4 million in June, the company said today. On a statistical note, the figures listed are calculated from the activity of a sample of 40,000 users, NPD said.
In April some 852 million songs were acquired via the Internet. Come June, the figure fell to 655 million. April, says NPD, was a record-setting month, but the fact it doesn’t provide a figure for May, suggests the dip was relatively small.
Indeed, the average number of files downloaded per household grew between April and June, from 59 to 63.
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