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May 8 2003

Music swappers are music buyers too

  • Written by JJimmy
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By

Reuters


Original Post at CNet News.com

May 7, 2003, 8:25 PM PT


Offering some insight to the recording industry as it struggles to boost sales online, a survey finds that Web surfers who download music from song-swap sites are more likely to buy music online, as well as offline at retailers.

The research put rap music as the No. 1 genre purchased by online fans, which may help record companies gain a better understanding of who their online customers are.

The survey released Wednesday was based on 36,000 Internet users and released by Web tracker Nielsen/NetRatings, a unit of NetRatings.

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