Taken from RAIN (http://www.kurthanson.com). Kind of an interesting, yet funny story.
From The New York Times: “The computer literacy gap between children and their grandparents may be narrowing. In fact, older people now spend so much time online that the AARP, the association for middle-age and older adults, has begun advertising on KaZaA Media Desktop, software used by millions of teenagers and young adults to swap songs online.
“One advertisement links the desktop users to an article on ‘death with dignity’ from the AARP magazine.
“‘These people are not just surfing on grandparents’ sites,’ said Nicole Mansdorf, an account director with itraffic, the agency that created the AARP banner. ‘They’re trading music. They’re chatting. They’re using instant messenger.’..
“Controversies aside, KaZaA offers an arena to reach potential members, said Rick Bowers, the AARP’s director of new-product development and digital media. ‘We try to be conservative, but at the same time we try to be on the cutting edge whenever possible,’ he said.”
Related
- Italian ISP Tiscali agreed to advertise its broadband services through Kazaa.
- Australian Label 301 Records Promotes Local Band Through Kazaa
- KaZaA Creator Admits To FastTrack ‘Supernode Server’
- Kazaa Wireless
- Skinbase Contest for Kazaa
