Wired is reporting that the endeavour to have people sign up for the cash settlement won in September from 3 retailers and the Big Five music companies is receiving little response.
“Suppose someone was handing out $20 bills and almost nobody wanted one?”, is how it is worded. Where a conservative guess would see perhaps 10 million people signing up for at least a small sum, only 30,000 people have signed up for their share of the $143 million so far.
Around $44 million of the cash is earmarked for consumers to receive. “The response thus far has been fairly abysmal,” said Washington Attorney General Christine Gregoire, who’s been on morning radio shows to promote the settlement. The settlement’s website has been up for a month, and legal notices have been published in TV Guide, Parade and other national magazines, but the response rate has been very low, said Tina Kondo, a senior assistant attorney general in Gregoire’s office.
“I guess people don’t like to read legal notices,” Kondo said.
Gregoire and other officials hope a radio advertising campaign set to launch soon will boost interest in the settlement.
Would it not be reasonable to expect around 10 million people signing up? Yes it would. What would happen if 10 million signed up?
The general public would receive nothing. The payout has been set so if more than 8.8 million people apply before the May 3 deadline, the funds would be spread so thin that, “Sending out such small checks is just too expensive.”
Is that not a strange program?
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