Ipsos-Reid’s Quarterly Digital Music Study, TEMPO: Keeping Pace With Online Music Distribution, Finds Americans’ Digital Music Appetite Remains Strong Throughout 2002
Amid ongoing efforts by the music industry to curb unauthorized peer-to-peer (P2P) file-sharing and PC manufacturers’ press to expand the perceived functionality of their PC offerings through audio-centric product bundles, U.S. music enthusiasts are continuing to embrace a wide range of digital music activities, and show signs of an increase in both their appetite and willingness to pay.
New findings from international research firm Ipsos-Reid show that over one-quarter (28%) of the American population aged 12 and over have now downloaded a music or MP3 file off of the Internet. This translates into over 60 million downloaders within the current U.S. population (according to 2000 U.S. Census figures).
In addition to the steady increase in consumer digital music behaviors, there is also evidence that suggests more online music devotees are warming to (or at least begrudgingly accepting) the idea of paying for online music. In June of 2002, just over one-quarter (27%) of American Downloaders reported having paid for any of the music they have downloaded. In late-September, this proportion had increased to 31%, and will be watched very closely in upcoming waves of TEMPO.
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