A interesting article from Fortune points out that the media companies are almost exclusively viewing new technology in an oppressive light. Media companies seem content with turing large portions of their customer base against them as long as they perceive themselves to be protecting their assets.
Because media companies see intellectual property as their only asset, they’re willing to risk totally alienating their entire customer base in order to protect that asset. Companies should learn to view their the customers themselves as the asset and figure out ways to partner with them, or treat them as what he calls “co-participants, rather than an inert audience that merely consumes media.”
Read more here.
