7digital music streaming service is now offering its technology to emerging markets in India, South America and South Africa.
7digital has inked deals with major and independent music labels to expand their music catalog to include emerging markets in Brazil, Argentina, Colombia, India and South Africa. Currently, the company offers 22 million tracks available for consumers to stream and download on all connected smartphones, tablets and radio services. After this announcement, 7digital will now be available in 42 countries overtaking popular service Spotify, which is only available in 26 countries.
This focus on emerging markets is a growing trend among many developers and smartphone companies. 7digital CEO, Ben Drury, notes that the company has seen strong growth in the mobile market and believes that their expansion will eventually make them the largest music platform in the world. Drury notes that requests for 7digital music through the API have increased 137 percent in the past year and now average around 13,500 per minute. While these numbers are certainly impressive, the majority of the growth comes from countries where the use of smartphones has skyrocketed. Like many other developers, the challenge for 7digital is to repeat the same success in emerging markets as it did in more established markets. One of the biggest issues many companies have going into emerging markets is competing with local companies that offer the same services. For example, India already has a similar service called Saavn, dubbed the “Spotify of India.”
Aside from their direct-to-consumer music streaming services, 7digital’s growth is largely due to the popularity of its partner services. In addition to Samsung and Pure, it powers music services for RIM, Toshiba, HP, Acer, HTC, T-Mobile US, Ubuntu, Shazam, Last.fm, Winamp, Songbird, HMV, Waterstone’s, Universal Music, EMI, Warner Music and Sony.
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