Stumbleupon revamps their site for the iOS with better navigation, page previews and Stumble DNA.
Stumbleupon was formed in 2001 and is the brain child of Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd. It is still one of the most popular discovery engines out there driving more traffic to websites than even Facebook.
This is the first major update for the product since June and reflects three general ideas that Stumbleupon will focus on moving forward:
- Giving users more of a personal identity
- Increasing the social aspect
- Adding more ways for users to find recommended content
Version 1.4 for the iOS now features a social bar across the top of each page. This bar shows a Stumbleupon user that “liked” that particular page and allows you to find other content that that user liked as well. Above all of the content bars is a new area called “StumbleDNA”. This represents your interests. As you “like” different articles, the bar changes color. The color representation helps you build a personal identity within Stumbleupon.
Navigation has also changed and now features larger thumbnails to show off your interests and people that follow you. There is also a new “slide” interface that allows you to preview a page before it has fully loaded. You can then assess whether you are interested in the page or not. If you are not interested, you can easily slide to the next page without loading the current page. Colin Simms, the new vice president, states that these improvements are just the beginning and Stumbleupon is looking to expand their model of content exploration.
The new app is only available for the iOS 3.0 or higher. Some of the features are mobile specific, while others are simply mobile first. The 1.4 update brings more modest changes to smaller iOS devices–the iPhone app sports the social bar, faster browsing and bug fixes. For Droid users, Stumpleupon promises similar improvements.
The free Stumbleupon app is available for download at the iTunes store.
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