We’ve all heard of Facebook and Twitter, but what about the best of the rest? Here’s a list of alternative social networks that rival the big two.
Facebook and Twitter have long dominated the social network market. While it doesn’t look like either site are going to lose their crowns any time soon, alternative networks are slowly but surely increasing in popularity.
Global information services company Experian has released a study showing that alternative social networks have seen an increase in their global market share. Unsurprisingly, Instagram and Pinterest are the head of the niche network pack, but other networks have also seen a boost in their user numbers.
James Murray, Digital Insights Manager at Experian said that he thought Instagram and Pinterest had both been successful because they offered something a bit different:
“The growth of both Instagram and Pinterest over the past year has been phenomenal. The reason for their success is that they haven’t tried to be ‘another Facebook’. Instead, they both identified a gap in the market and used the scale of Facebook to reach consumers.”
He also revealed that the future looks bright for alternative social networks, citing technological advancements as a key factor in the increased number of alternative sites:
“Over the next 12 months, we expect to see a proliferation of niche social networks. Offering deeper functionality combined with a lower technical barrier to entry will mean new leaders in social media being created in a matter of days versus weeks and months.”
Here is a list of six alternative social networks that offer connection with a difference:
Path takes the concept of Facebook and makes it personal. Like Facebook, you can use the app to connect with family and friends. Unlike Facebook, you are limited to 150 connections so your network is more intimate. Path’s app design is certainly a lot more beautiful than Facebook’s, and it contains more in-app features and functionality.
The concept of Tagged isn’t to connect with people you know, but to meet new people. With over 300 million users, Tagged has a wide community of members that enjoy socializing online. Play games, share pictures and message friends over the site.
Pair is a social network just for couples. Perfect for long distance relationships, or just for staying in touch during the day, Pair allows you to create a timeline just for the two of you. Post messages, chat, share pictures and show your location, without anyone else being able to view your interactions.
Roamz is an app that combines results from social platforms to bring you up-to-date news about what’s happening in your local area. Using results from networks like Facebook, Foursquare, Twitter and Instagram, you can view events, find restaurants, cafes and bars, and discover what locals are talking about.
Circle links to your Facebook account, then tells you when friends, colleagues or people from your networks are in your local area. The app keeps you safe by never revealing your exact location, and you can choose exactly how much information you share with others.
With Circle, you also get to message and call friends for free, and instant chat too.
The Button is an alternative to Pinterest that focuses solely on fashion. Showcasing men and women’s fashion, you can pin your own fashion items, create different lists, and comment and like other people’s pins.