It’s known for rolling in big money and this latest iteration is no exception. The fifth iteration of the Humble Indie Bundle, which is a pay what you want video game sale, has now earned over $4.5 million. There’s still two days left of the deal.
It has always been a shining example of why you should respect your customers instead of treating them like criminals. The Humble Indie Bundle has had a tradition of selling their games DRM free, and cross platform. This latest iteration contains the games Superbrothers: Sword & Sorcery EP, LIMBO, Amnesia: The Dark Descent, and Psychonauts as well as the soundtracks. For those that pay higher than the average price, they’ll also get the games Bastion, Lone Survivor, Braid and Super Meat Boy. A portion of the proceeds (again, chosen individually by the purchaser) goes to charity – namely to the Electronic Frontier Foundation and Child’s Play.
The sale seems to be quite successful so far. As of this writing, the sale has earned $4,544,989.90 after selling 540,703 bundles.
The dollar figure seems to show that there’s been a vast improvement from the earliest iterations of the sale. The third iteration of the sale earned over $1 million. The second iteration brought int roughly $1.8 million. The first version, which started this whole thing, brought in $1,275,000.
Considering how the economy has been doing (layoffs everywhere, the world economy again teetering on the brink of ruin), it takes a lot to keep your revenue on an upward trend. It’s also hard to criticize this idea because it promotes the idea that DRM is not necessary to sell a product. It also shows that you can be successful if you innovate for an Internet age. I, fr one, wish the people behind this all the best for their future iterations of this.