Proves once again the failure of their "sue-em-all" strategy.
Digital Music News is reporting that the RIAA has "reduced a substantial amount of staff" and that it’s "sources pointed to ’significant’ layoffs in the range of 30, and chops across various regional, anti-piracy units."
After having run one of the most idiotic lawsuit campaigns in the history of lawsuit campaigns it really comes as no surprise. Rather than see the Internet as a medium for reaching new audiences in exciting and creative means it instead tried to somehow put a padlock on it, angering tens of thousands of music fans in the process.
The music industry forced Apple to lock up iTunes with some of the most frustrating DRM around and then couldn’t figure out why it had no way to leverage Apple into raising prices. It had effectively guaranteed a lack of competition by artificially creating a marketplace users couldn’t leave.
"Can’t confirm number but I can confirm there were layoffs," Duckworth told Digital Music News. "As you can imagine, the music community is not immune from the impact of these tough economic times."
Maybe they’d have jobs if the RIAA had done a better job of focusing on expanding the music biz instead of trying to maintain an outdated business model.
jared@zeropaid.com
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The lawsuit campaign was a failure from beginning to the end. While not over (I’ve heard two rumours one being that the IFPI will absorb them and one saying that they will just move over into the DOJ) the campaign to sue customers had a devistating impact on the flow of creativitiy that would have benefitted major record labels. Now the major record labels have to compete against the millions of artists who stood up and effectively said “There is a better way.” The Creative Commons movement is capable of cranking out hit after hit on a daily basis. The major record labels? Well they claim to produce a hit once a month at best. Their only shot left is to shut down the internet now and they’ll have to contend with what is now a multi-billion dollar industry (and some in the industry aren’t willing to play ball either)
I feel like making a charitable donation to these guys…NOT!!