The CRTC published today its final set of regulations requiring television advertisers to tone down the loudness of their TV ads. The Canadian Radio-television and Telecommunications Commission now says that companies must adhere to the Advanced Television Systems Committee’s (ATSC) standard for measuring and controlling television signals in order to maintain their broadcasting licences. "The rules we published bring us a step closer to our goal of eliminating loud TV ads," said Leonard Katz, the CRTC's acting chair. "We have every expectation that the industry will take the necessary steps to meet our deadline and provide relief to viewers." More... WHAT??? I CAN'T HEAR YOU!!!