MySpace Stopped Innovating Says News Corp.'s Jonathan Miller (DailyTech)

[Drew Wilson]

Miller says MySpace will focus on music and gaming to turn itself around

In the early years of social networking, MySpace ruled with the vast majority of users flocking to the site. As time went by and more competition from Facebook and Twitter was raised, MySpace started to flounder in the waves of competition.

Today things are much different in the social networking space. Facebook is now the clear leader in the social networking realm and is the largest social network in America. Many have wondered what happened to MySpace that caused its fortunes to turn at a time when it was at the top.

Jonathan Miller, the overseer of News Corp.'s internet arm put it succinctly saying, "The thing you see in this space more than anything else is that if you don't keep innovating and moving forward, you get in trouble. You can't stop. And MySpace stopped."

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Well, the fact that MySpace users wound up having no sense of design (re: black text on black background, hard to read text on fixed background) and made it impossible to read the content without highlighting the text didn't help much either I'm sure.

[mountain_rage]

Myspace never took off because it had a bad navigation system, very pitiful customization, and not enough locks on layout. Facebook is easy to navigate because there is a standard layout that can't be changed. Information is always were you need it, and its easy to set up.