Yahoo's latest embarrassment seems like a sign that the company is just trying too hard to be cool
A big ad partnership from Microsoft may in time help Yahoo rediscover its magic, but over the last year the company has seemed very lost. With its search engine powered by Bing and its team now focusing on APIs and the advertising partnership, Yahoo has yet to prove itself a legitimate competitor to Google.
Now an embarrassing debacle is earning the company some additional publicity. After Yahoo hosted Taiwan Open Hack Day, a special event for engineers and developers that was held last weekend, a series of photos found there way onto the internet -- as ill-thought out decisions often do.
It turns out that Yahoo hired scantily clad women to spice up the event a little bit and give the guest lap dances. They attended what Yahoo described as a "brainstorming" session, clad in bras and miniskirts. The pictures made their way onto Flickr and soon lit up the blogosphere, prompting headlines like "Honest, honey, she was just showing me her social networking APIs."
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