STUDY: People Still Prefer TV Set Over Online Viewing
A telco marketing and an audience research company claim that 94% of adults who subscribe to cable or satellite television services prefer to watch TV on traditional TV sets.
There's a new study out by Nielsen, a company that provides audience research for the broadcast industry, and the Cable & Telecommunications Association for Marketing (CTAM), which is "dedicated to helping the cable business grow," that claims that some 94% of adults who subscribe to cable or satellite television services prefer to watch television on traditional TV sets.
Among the more interesting findings:
35% of adult broadband users said they had watched at least one TV show online that had originally been shown on broadcast TV.
Of this 35%, some 87% said they watched it on a TV network website.
82% of those who watched a TV show online said they did so to view something they missed when it first aired on TV.
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very biased. I gave up my tv. the children have control now. I f I had no children I probably would have no tv.
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Wow. I am so glad this gets posted.
Captain Stupid just arrived in Obviousville.
17 USC § 1008 Prohibition on certain infringement actions:
No action may be brought under this title alleging infringement of copyright based on the noncommercial use by a consumer for making digital musical or analog musical recordings.
very difficult to change old habits
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