Is the first to break the $2 barrier that Apple has insisted on for so long.
Steve Jobs has always been adamant that per TV episode download pricing on Apple's iTunes be no more than $1.99. It was his refusal to even consider variable pricing plans that caused NBC to stop offering its content on the site last fall.
"We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase," said Eddy Cue, Apple's vice president of iTunes.



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