Slashes previous price in bid to increase sales.

Sony began shipping its new Blu-ray Disc (BD) player to consumer electronics retailers and dealers nationwide for a list price of $499 USD.


The BDP-S300 is expected to broaden the high-definition disc player market while delivering new features including the advanced Dolby Digital Plus audio codec as well as BRAVIA Theatre Sync and CD playback.


"The BD format gained great momentum in the past several months, and we're going to capitalize on that with the new model," said Chris Fawcett, vice president of marke



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