Wants to offset the fall in CD sales by cashing in on the popularity of online video to create new revenue.

Warner Music International and Premium TV, a digital services provider, today announced an agreement to develop a series of ad-supported online TV sites that will let users watch music videos for free.


WMI will distribute and monetize music-based content via specially created direct-to-consumer online platforms, or 'digital hubs'.


The phased roll out of these destination websites will provide consumers with rich, interactive, free-to-access music experiences.



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