Cingular CEO bragging about Apple "bending" to his lock-in demands

[Jorge]

Movie studios and record labels have bent to Apple. But in the end, Apple bent to Cingular with a multi-year, exclusive US contract for an entire line of different iPhone models, Glenn Lurie, Cingular's president of national distribution told journalists at the Consumer Electronics Show (CES 2007) today. (Digg and comment this)

More...

[mfgbypooter]

And I bet Apple is bragging about getting Jorge to bend over for them.

*

[mountain_rage]

It only makes sense for apple quite frankly. With its current price point its a niche market. Once the price drops to a market price in lets say 2 years, apple will be able to shop around with a known brand aided to the mainstream by cingular.