Variable Pricing to hit movie theaters

[Afn]

At a movie theater, you pretty much pay the same price no matter what night you go, no matter where in the theater you sit. According to a recent article by David Leonhardt of The New York Times, this is about to change. Theater chains are going to be experimenting with the same variable pricing structures that airlines have. A ticket Saturday night, for example, might cost more than one for Tuesday, and if you want a seat right in the middle "sweet spot" of the theater, it's more expensive than one right underneath that IMax screen.

Source: http://www.christiansciencemonitor.o...5s01-almo.html

BAD idea. The only benefit to DVD rentals and movies is you pay a single price per show.

[Potato]

I can only imagine what headaches that'll give the employees of the theaters.

[nightshadow]

How about just charging the obnoxious people in the audience extra?
IE: The ones that refused to shut up so others can enjoy it, the family with the kid that keeps kicking your seat and the baby that won't stop crying. The groups of teenage girls that decide they all need to talk on their cell phones the whole time, and for that matter anyone who does not put their phone in silent mode and leave when they decide to use it.

Sorry, for bitching, but lately I haven't had to many pleasant experiences at the movies aside from the company I was with. Just one more reason to download or rent I guess.

[Potato]

Talk to the manager and they SHOULD talk to the annoying people. Lord knows I did that all the time.

[nightshadow]

And further detract from my enjoyment? I prefer my tactic of throwing whatevers handy (preferably half chewed). I payed good money and there is no point in wasting more of my time and effort, because others feel too self important to consider the rest of us.
BTW: I don't throw things at women with babies, but I really think people should know when kids are to young to enjoy a movie.

[shawners]

They pretty much have that.. Day time shows are cheaper then at nights.. And senior citizens and students are discounted, some small children are free or cheap. Pretty much a stupid idea.. I go to the movies 1-2 times a month, alot of times there empty and can sit anywhere. If they dont fill those seats up, people move unless the 15 year old student tries to stop us all from moving to where we want to be.

[Unsueable Davey Brown]

I haven't gone to a movie in a theatre since they started showing commercials. The way I figure it, if they want to show me commercials they can pay me. That would be a price I could live with.

[fleecy]

the last time i convinced hubby to go to the theatre, he complained about just that - "well, i'm glad i paid 9 f*cking dollars to see THAT commercial". we watch a lot more movies at home now :)

[CRLocky]

That's a stupid airline analogy. It's actually reciprocal. The airlines that are profiting right now, are the ones that have the same low fares per destination, and don't have seating assignments, its first come first serve (to quicken the turn time ie: quickening the boarding process). In essence, the movie theaters will LOSE money by switching to the practice of legacy carriers by assigning seats and charging more for seats with a "value".

this concludes my dissertation.