Toy makers attach products to iPod craze

**Jared Moya** · February 14th, 2006, 08:50 AM

FEB. 14 10:29 A.M. ET After bemoaning the emergence of the iPod as children's latest must-have toy, toy makers are now looking at the digital musical player as their own marketing strategy.

After the success last year of Zizzle Inc.'s iZ and Hasbro Inc.'s I-Dog, both of which can be hooked up to Apple Computer Inc.'s iPod, competitors are coming up with their own iPod-friendly products, aimed at pre-teens. The toys, being shown at this week's American International Toy Fair trade expo, range from electronic drumsticks and other musical instruments to chairs and electronic playmates that act as speakers.

For even younger children, Baby Einstein Co. has a rocking chair that connects to an iPod so parents can sing along while the child rocks. And Emerson Radio Corp. has a SpongeBob SquarePants speaker system that plugs into an iPod, part of its line of electronics sold under the Nickelodeon brand.

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**Potato** · February 14th, 2006, 09:37 AM

Why do children need ipods? When I was a kid, it was all about the Nerf ball and squirt guns.

**Krell** · February 14th, 2006, 09:42 AM

Originally Posted by Potato

Why do children need ipods? When I was a kid, it was all about the Nerf ball and squirt guns.

You want a David Hasselhoff dildo Ipod attachment, admit it

Late at night I'm still awake
I feel it come but I just can't wait
So many dreams that could all come true
Oh baby, if you only knew
Sometimes it feels like I just can't lose
I know I'm gonna make all the right moves

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