The McDownload?

[Jared Moya]

You only get the full programme by coming back to the restaurant a number of times to collect all the instalments. McDonalds could use the system instead of giving out toys with Happy Meals, suggests Disney’s patent.


 Portable players and modern cellphones store entertainment files in memory cards. They often have built-in Bluetooth or WiFi, too, for wireless downloading. Big files, such as a movie, take a long time to capture, so Disney will break the file into several segments that can be downloaded separately and spliced together by the player.


 When the owner buys a meal they get an electronic code that authorises a partial download. If the file is in five parts there is a strong incentive to come back for four more meals.  In the future, a dedicated player sold or even given away by the restaurant could help the scheme to run more smoothly – and create a new market opportunity for electronics companies.

Read the complete article

[fleecy]

disney needs all the help they can get.

[kokanezub]

y pay 5$ four a meal and end up paying 25$ wen i can go get the movie for 10$ or rent it for 3$

[rainbowdemon]

y pay 5$ four a meal and end up paying 25$ wen i can go get the movie for 10$ or rent it for 3$

And there are even cheaper ways!!


:icon_sant

[boogiedan]

very intruiging reading

mmm disney etc

well its a crazy world were living in!!

[moneoa]

Get your shits and Mp3's too how novel.......

damn it.......now I want a quarter pounder

[fleecy]

well, buena vista's not been known for their brilliant marketing strategies over the past few years, and this one sounds no different.

[Jim Morrison]

This makes me think of that Super Size Me Movie.

[fleecy]

"eat more crap and we'll reward you with a movie" lol

[Lehk]

well a version that didn't suck, and also didn't require patent licensing to Disney would be

first visit: get a game with a few levels

visits after that: get level packs for the game