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Webcasting -
July 12th, 2002, 07:47 AM
A lot of questions in this thread about file sharing, so I'll throw one up about webcasting...
Why does the RIAA support royalty rates and recordkeeping requirements for webcasters that are steep enough to put most webcasters out of business? Many webcasters, including those who have ceased operation since the CARP rates were announced last month, included features with their webcasting services that enabled listeners to purchase the CDs, and the statistics on the usage of these features indicate that in some cases, the number of CDs purchased using these features numbers in the thousands from just one webcaster (and that's not counting the fans who bought the CDs without using the links provided by the webcaster). There is a plethora of statistical and anecdotal evidence that webcasters support musicians and help sell CDs.
Further, from a listener's choice standpoint, the state of broadcast radio these days is abysmal, where nearly all stations most people can receive are owned by a few major media conglomerates, playing music to short-attention-span lowest-common-denominator tastes. So along comes Internet webcasting, no longer constrained by the limitations of how many broadcasters can fit in the FM spectrum in a region, nor the need to get their critical mass of listeners from a limited geographic area, and suddenly it becomes possible to serve up music to satisfy all the arcane, diverse tastes that broadcast radio could never hope to (e. g. a station of all Mozart, or all Celtic, or all Native American music). Or a couple dozen local bands playing clubs mostly in a small region (say, central Illinois where I live) could pool their resources and create their own webstation to play their own music. Thousands of artists who could never hope to get airplay in the current broadcasting world get exposure via webcasters. Listeners hear of them, buy their CDs, and go to their shows.
So here you've got a new medium that helps sell CDs, gives lesser known artists more exposure. And yet you're trying to impose royalty rates and recordkeeping requirements that would kill this??? WHY??? This could be one of the best things that ever happened to the recording industry, and it absolutely defies logic that the RIAA would want to kill it.
One possible answer I can think of is that the major recording companies and traditional broadcasters are trying to preserve the current state of things where the majority of listeners are only exposed to the limited number of big-name multi-platinum artists whom they choose to promote. This of course serves the interests of those artists and their companies. But what about the thousands of other recording artists, and the music-buying public, whom the RIAA claims to support as well? If the RIAA truly loves and wants to support these groups as they claim to, it's time for them to put their money where their mouth is and support the fledgling webcasting industry.
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mwalimu, aka Joe McCauley
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