Drew Wilson
June 19th, 2009, 02:08 AM
"Absolutely, campaigns can change hearts and minds," says Blue Rubicon director Gordon Tempest-Hay. "If you do them right you can make a material impact on people's behaviour. Drink driving, anti-tobacco, even going back to the old clunk click [seatbelt campaign]."
The result of Blue Rubicon's work is the "knock-off Nigel" campaign. The avoidance of the word "piracy" in the adverts is significant.
"Knock off is grubby, you have got something a bit rubbish," says Mr Tempest-Hay.
And there certainly is an attitude to change. A lot of people in the UK download illegally.
More... (http://news.bbc.co.uk/2/hi/uk_news/magazine/8106805.stm)
Once again, highlighting the shear stupidity of the anti-p2p movement. Millions of ways to criticise the content in this, but I'll leave that to others since I get too many opportunities to do this myself. :smile:
The result of Blue Rubicon's work is the "knock-off Nigel" campaign. The avoidance of the word "piracy" in the adverts is significant.
"Knock off is grubby, you have got something a bit rubbish," says Mr Tempest-Hay.
And there certainly is an attitude to change. A lot of people in the UK download illegally.
More... (http://news.bbc.co.uk/2/hi/uk_news/magazine/8106805.stm)
Once again, highlighting the shear stupidity of the anti-p2p movement. Millions of ways to criticise the content in this, but I'll leave that to others since I get too many opportunities to do this myself. :smile: