Drew Wilson
April 8th, 2009, 01:04 PM
Phorm is considering paying users to encourage them to take part in its behavioural advertising system.
Last night, at its second townhall-style meeting, Kent Ertugrul the company's chief executive, said Phorm might try subsidising broadband or offer funds to charities to encourage surfers to choose to use Phorm.
Phorm is a behavioral advertising system which uses deep-packet inspection technology to decide which adverts to surface to surfers. Most display ads are based on the content of the page.
While the Guardian cancelled plans to work with Phorm, Virgin and Talk Talk have also signed onto the scheme, but only BT has run a trial, which ended in December. Aside from BT, Ertugrul said Phorm was also in talks with many other large internet service providers (ISPs). Ertugrul would not discuss the results of the BT trial, or say how many people chose to opt out of the system, which is called WebWise.
More... (http://www.itpro.co.uk/610466/phorm-may-pay-to-gain-users)
I'm having this odd flashback to the internet of 1998 all of a sudden.
Last night, at its second townhall-style meeting, Kent Ertugrul the company's chief executive, said Phorm might try subsidising broadband or offer funds to charities to encourage surfers to choose to use Phorm.
Phorm is a behavioral advertising system which uses deep-packet inspection technology to decide which adverts to surface to surfers. Most display ads are based on the content of the page.
While the Guardian cancelled plans to work with Phorm, Virgin and Talk Talk have also signed onto the scheme, but only BT has run a trial, which ended in December. Aside from BT, Ertugrul said Phorm was also in talks with many other large internet service providers (ISPs). Ertugrul would not discuss the results of the BT trial, or say how many people chose to opt out of the system, which is called WebWise.
More... (http://www.itpro.co.uk/610466/phorm-may-pay-to-gain-users)
I'm having this odd flashback to the internet of 1998 all of a sudden.