Drew Wilson
January 1st, 2009, 05:37 PM
Record labels already command a share of ad revenue when their music videos are played on YouTube, but think they can improve on Google's model for monetizing videos online.
The four major labels are planning their own video venture: either a "premium" section of YouTube, a Hulu-designed site or a new standalone service operated by the labels themselves, according to the Financial Times (free registration required).
The music business's relationship with YouTube has been rocky of late, so a YouTube partnership seems unlikely. Warner Music pulled videos from the site earlier this month, apparently over a last-minute demand for increased compensation for cover songs uploaded to the site.
On the other hand, the labels are unlikely to go it alone, having launched two failed online music ventures, MusicNet and Pressplay. Hulu -- an award-winning joint venture between NBC/Universal and News Corp. that is gaining traction among users-- seems the most likely option of the three. An unnamed FT source agreed, telling the FT "if it happens at all it will be with Hulu."
More... (http://blog.wired.com/business/2008/12/major-labels-mu.html)
Go ahead and try.
The four major labels are planning their own video venture: either a "premium" section of YouTube, a Hulu-designed site or a new standalone service operated by the labels themselves, according to the Financial Times (free registration required).
The music business's relationship with YouTube has been rocky of late, so a YouTube partnership seems unlikely. Warner Music pulled videos from the site earlier this month, apparently over a last-minute demand for increased compensation for cover songs uploaded to the site.
On the other hand, the labels are unlikely to go it alone, having launched two failed online music ventures, MusicNet and Pressplay. Hulu -- an award-winning joint venture between NBC/Universal and News Corp. that is gaining traction among users-- seems the most likely option of the three. An unnamed FT source agreed, telling the FT "if it happens at all it will be with Hulu."
More... (http://blog.wired.com/business/2008/12/major-labels-mu.html)
Go ahead and try.