DrewWilson
September 19th, 2008, 05:07 PM
Songs that refer to products and brands have been with us for years, from Simon and Garfunkel singing "Mama don't take my Kodachrome away" to Janis Joplin's plea for a new car in the song "Mercedes Benz" and beyond. Conscious of the branding value such mentions can bring, some artists have gone so far as to approach companies with offers to include brand and product names in their song lyrics.
A e-mail from Adam Kluger of the Kluger Agency, which performs such product placements, mistakenly sent to Jeff Crouse of the Anti-Advertising Agency and Double Happiness Jeans, provides a rare glimpse into the secretive market for song lyric product placement.
"I'm writing because we feel you may be a good company to participate in a brand integration campaign within the actual lyrics of one of the worlds most famous recording artists upcoming song/album," begins the opening e-mail in the eventual salvo between the two.
Yes, you read that right: things have gotten so weird in the music business that high-profile acts are inserting ads into their song lyrics. The next time you hear a brand mentioned in a song, it could be due to a paid product placement. And unlike magazines, songs are not required to point out which words are part of an advertisement.
More... (http://blog.wired.com/music/2008/09/products-placed.html)
Now doesn't this just justify p2p in a nice new way?:icon_thum
A e-mail from Adam Kluger of the Kluger Agency, which performs such product placements, mistakenly sent to Jeff Crouse of the Anti-Advertising Agency and Double Happiness Jeans, provides a rare glimpse into the secretive market for song lyric product placement.
"I'm writing because we feel you may be a good company to participate in a brand integration campaign within the actual lyrics of one of the worlds most famous recording artists upcoming song/album," begins the opening e-mail in the eventual salvo between the two.
Yes, you read that right: things have gotten so weird in the music business that high-profile acts are inserting ads into their song lyrics. The next time you hear a brand mentioned in a song, it could be due to a paid product placement. And unlike magazines, songs are not required to point out which words are part of an advertisement.
More... (http://blog.wired.com/music/2008/09/products-placed.html)
Now doesn't this just justify p2p in a nice new way?:icon_thum