Jorge
June 30th, 2008, 05:11 PM
A telco marketing and an audience research company claim that 94% of adults who subscribe to cable or satellite television services prefer to watch TV on traditional TV sets.
There's a new study out by Nielsen, a company that provides audience research for the broadcast industry, and the Cable & Telecommunications Association for Marketing (CTAM), which is "dedicated to helping the cable business grow," that claims that some 94% of adults who subscribe to cable or satellite television services prefer to watch television on traditional TV sets.
Among the more interesting findings:
35% of adult broadband users said they had watched at least one TV show online that had originally been shown on broadcast TV.
Of this 35%, some 87% said they watched it on a TV network website.
82% of those who watched a TV show online said they did so to view something they missed when it first aired on TV.
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Read Full Article Here (http://feeds.feedburner.com/~r/zeropaid/~3/323592448/STUDY%3A+People+Still+Prefer+TV+Set+Over+Online+Vi ewing)
There's a new study out by Nielsen, a company that provides audience research for the broadcast industry, and the Cable & Telecommunications Association for Marketing (CTAM), which is "dedicated to helping the cable business grow," that claims that some 94% of adults who subscribe to cable or satellite television services prefer to watch television on traditional TV sets.
Among the more interesting findings:
35% of adult broadband users said they had watched at least one TV show online that had originally been shown on broadcast TV.
Of this 35%, some 87% said they watched it on a TV network website.
82% of those who watched a TV show online said they did so to view something they missed when it first aired on TV.
<p><a href="http://feeds.feedburner.com/~a/zeropaid?a=HoceQB"><img src="http://feeds.feedburner.com/~a/zeropaid?i=HoceQB" border="0"></img></a></p>
Read Full Article Here (http://feeds.feedburner.com/~r/zeropaid/~3/323592448/STUDY%3A+People+Still+Prefer+TV+Set+Over+Online+Vi ewing)