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View Full Version : STUDY: Mac Users More Likely to Pay for Music than PC Users


View Full Version : STUDY: Mac Users More Likely to Pay for Music than PC Users


Jorge
December 21st, 2007, 01:50 PM
Apples iTunes and ubiquitous iPod to blame.
Market research firm NPD Group revealed in a new study the other day that consumers who own Apple Mac computers are much more likely than PC users to pay to download music. According to NPD’s quarterly Digital Music Monitor, in the third quarter of 2007 half of all Mac users had paid to download music tracks from sites like iTunes, but just 16% of PC owners had done so.
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