soulxtc
July 29th, 2006, 09:11 AM
So said XM Satellite Radio CEO Hugh Panero during yesterday's conference call:
"Moving to an update on the Opie and Anthony show, the syndication thus far has been a major coup for XM. Its availability in seven major markets at launch and the addition of 12 more markets have expanded the show’s exposure, XM’s branding, and O&A’s exclusive content. Within the last 90 days, customers citing O&A as a reason they subscribe to XM have doubled.
Moreover, O&A broadcast radio ratings are on the rise, and thus we expect the XM brand, which is embedded in those broadcasts, to drive continued awareness and ultimately attract more subscribers desiring XM’s exclusive O&A content."
There's something to be said (at least from a chest-thumping standpoint) for the ability of "shock jocks" to convert their audience to subscribers. Maybe they don't get a piece of the action (maybe they should) but the bragging rights are there.
http://www.orbitcast.com/archives/opie-anthony-on-cbs-radio-is-paying-off-for-xm.html
"Moving to an update on the Opie and Anthony show, the syndication thus far has been a major coup for XM. Its availability in seven major markets at launch and the addition of 12 more markets have expanded the show’s exposure, XM’s branding, and O&A’s exclusive content. Within the last 90 days, customers citing O&A as a reason they subscribe to XM have doubled.
Moreover, O&A broadcast radio ratings are on the rise, and thus we expect the XM brand, which is embedded in those broadcasts, to drive continued awareness and ultimately attract more subscribers desiring XM’s exclusive O&A content."
There's something to be said (at least from a chest-thumping standpoint) for the ability of "shock jocks" to convert their audience to subscribers. Maybe they don't get a piece of the action (maybe they should) but the bragging rights are there.
http://www.orbitcast.com/archives/opie-anthony-on-cbs-radio-is-paying-off-for-xm.html