Lord_of_the_Dense
April 20th, 2006, 06:05 PM
The analysts were actually right for once.
Last week an analyst speculated to CNN Money that Sony would cut the price of PlayStation 2 amidst the continued push of Xbox 360 and the looming release of PlayStation 3. Sony Computer Entertainment America today confirmed the price drop; consumers can now pick up machines for $129.99.
Price drops aren't uncommon in the face of next-generation; parts are cheaper to manufacture and companies are desperate to continue expanding the market. "While we continue to innovate and design groundbreaking new products, we remain dedicated to our long-term vision for the PlayStation 2 platform," says SCEA president and CEO Kaz Hirai.
Though the change is effective immediately for consumers, SCEA won't start advertising the price drop until April 27th. In the announcement press release, the company cited The NPD Group numbers to state PlayStation 2 currently controls 55.6% of the market share in the console market.
Source (http://www.1up.com/do/newsStory?cId=3149804)
Last week an analyst speculated to CNN Money that Sony would cut the price of PlayStation 2 amidst the continued push of Xbox 360 and the looming release of PlayStation 3. Sony Computer Entertainment America today confirmed the price drop; consumers can now pick up machines for $129.99.
Price drops aren't uncommon in the face of next-generation; parts are cheaper to manufacture and companies are desperate to continue expanding the market. "While we continue to innovate and design groundbreaking new products, we remain dedicated to our long-term vision for the PlayStation 2 platform," says SCEA president and CEO Kaz Hirai.
Though the change is effective immediately for consumers, SCEA won't start advertising the price drop until April 27th. In the announcement press release, the company cited The NPD Group numbers to state PlayStation 2 currently controls 55.6% of the market share in the console market.
Source (http://www.1up.com/do/newsStory?cId=3149804)