Jared Moya
February 9th, 2006, 11:12 AM
FEB. 9 9:33 A.M. ET Oprah Winfrey has signed a three-year, $55 million deal with XM Satellite Radio Holdings Inc. to launch a new radio channel beginning in September, Winfrey and XM announced Thursday.
The new channel, "Oprah & Friends," will air programming on fitness, health and self-improvement topics with personalities that appear on Winfrey's TV program, "The Oprah Winfrey Show," as well as in O, The Oprah Magazine. It will also feature a weekly radio show with Winfrey and Gayle King.
The $55 million deal is a far cry from the $600 million, five-year deal that rival satellite radio broadcaster Sirius Satellite Radio Inc. has with morning shock jock Howard Stern. XM also has signed other big programming contracts, including an 11-year, $650 million deal for Major League Baseball.
READ ARTICLE (http://www.businessweek.com/ap/financialnews/D8FLL5Q80.htm?campaign_id=apn_tech_up&chan=tc)
The new channel, "Oprah & Friends," will air programming on fitness, health and self-improvement topics with personalities that appear on Winfrey's TV program, "The Oprah Winfrey Show," as well as in O, The Oprah Magazine. It will also feature a weekly radio show with Winfrey and Gayle King.
The $55 million deal is a far cry from the $600 million, five-year deal that rival satellite radio broadcaster Sirius Satellite Radio Inc. has with morning shock jock Howard Stern. XM also has signed other big programming contracts, including an 11-year, $650 million deal for Major League Baseball.
READ ARTICLE (http://www.businessweek.com/ap/financialnews/D8FLL5Q80.htm?campaign_id=apn_tech_up&chan=tc)