soulxtc
January 18th, 2006, 10:37 AM
With advertising already appearing everywhere from fresh produce to the crappy movie you just paid $12 to see, it was inevitable that advertisers would finally look to the skies.
The amazing success of Google Maps has seen a new marketing phenomenon: Retailers are painting logos on rooftops in hopes of getting online-map users as customers.
http://www.sploid.com/images/newadvertizing.jpg
Target stores have begun painting massive logos on the rooftops of the big-box retailers.
Roof advertising isn't new, but it was generally limited to the areas around commercial airports. Google Maps uses satellite imagery taken all over the world.
READ ARTICLE (http://www.sploid.com/news/2006/01/hello_google_ma.php)
The amazing success of Google Maps has seen a new marketing phenomenon: Retailers are painting logos on rooftops in hopes of getting online-map users as customers.
http://www.sploid.com/images/newadvertizing.jpg
Target stores have begun painting massive logos on the rooftops of the big-box retailers.
Roof advertising isn't new, but it was generally limited to the areas around commercial airports. Google Maps uses satellite imagery taken all over the world.
READ ARTICLE (http://www.sploid.com/news/2006/01/hello_google_ma.php)